With advanced communication technology through online social networks, which can be easily reached by all, our role has been changed from being information receiver to the age in which “anyone can produce and publish information”. As a result, tons of information is present on online social network, including useful contents and inappropriate messages.
Being aware of the era of information and the need to increase the number of creative materials, opportunities and channels to communicate activities which benefit the public, World Vision Foundation of Thailand, Thai Health Promotion Foundation,Faculty of Mass Communication of Chiang Mai University, KhonKaen University, and Chandrakasem Rajabhat University have collaborated to conduct the training on “Media Production and Media Production Project Proposal Development” under The Development Project of Primary Care Service to Enable the Access to the Basic Health Service of the Migrants, with the objective to develop capacity of village health volunteers and migrant health volunteers, as well as community leaders and field-level actors, in order to have knowledge and ability to produce media themselves to publish community news and updates and health-related knowledge, as well as campaign for migrant disease prevention, in order to keep the community and migrant population informed. This also extends to creative forms of public communication for broader society’s acknowledgement of migrant population, to create better understanding and attitude toward the migrants.The training was conducted on November 21-23, 2017 at JL Bangkok Hotel, Bangkok. It was an honor to have many experts as the resource persons in the event, including Dr.Supparerk Pothipairatana and Dr.Rattaphol Phrommasfrom Faculty of Mass Communication, Chiang Mai University, Dr.Suttipa Wongyala and Assist.Prof.Saengravee Krajangsarg from Faculty of Management Science, ChandrakasemRajabhat University, who have shared their experience in easy photo shooting and editing. A workshop was conducted for the village health volunteers and migrant health volunteers to brainstorm their ideas on arrangement of a campaign in their community. The attendants were joining in problem analysis and suggesting solutions, as well as practicing photo taking and photo editing to produce a TV show or video clip with easy techniques on mobile phones.
Ms. KesornSukdee, the Head of Village Health Volunteer Group in Nongsano sub-district, Buntharik district, UbonRatchathani province, one of the training participants, said that the training has introduced her to learn more about social media and how to take advantage of the online media to publicize community information.“This training has widened my view on photo taking and given an easy-to-understand knowledge on video shooting to enable me to make short video clips to well publicize different community campaigns, such as on getting rid of common house mosquitos, which are one of the top mortality causes each year.Therefore, I would like to produce media to publicize this campaign to make community members realize the threat from common house mosquitos.”
Meanwhile, Ma ShweEu, a community volunteer in Mae Sot district, Tak province, accepted that this was the first time she has learned about photography. She had no prior knowledge on this and was not sure if she could do it at all.“After the training I feel that photo taking and editing are not that difficult. I have an intention to pass on the knowledge to other volunteers, so that we can work together on PR media planning to educate community members, for instant, on family planning, birth registration for Myanmar children and HIV and TB. These are our high priorities and key current responsibilities.”
Likewise, EiEiThet,a young Myanmar girl who serves as the teacher at The Thai Myanmar Border Well Being Development Centre, Ranong Province, said that this training has given her an opportunity to create a story board of the PR plan to educate children, families and communities on child vaccination and immunization. The other teachers and members of her group were giving presentation together. She will develop the PR plan for the development center. This will tremendously facilitate her work.
Creative knowledge to produce good-content media, which has been passed on to these volunteers, will play a significant role in driving health promotion and building understanding about access to primary health services for the broader society in the future.